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Lead Magnets

Lead Magnet: "The Pre-MBA Game Plan"

### Positioning

A 18-page no-fluff playbook that helps undergrads and early professionals decide if an MBA is right for them, prepare for it, and avoid the mistakes 90% of aspirants make.

### Alternative Titles

  1. "The Pre-MBA Playbook" (Primary)
    1. "Should You Do An MBA? The Honest Guide"
      1. "The 90-Day Pre-MBA Prep Calendar"
        1. "MBA or Not? The Decision Framework"

          2. ### What's Inside (Chapters)

          1. The MBA Reality Check — Myths vs. truths. Who should do it, who shouldn't.
            1. The ROI Calculator — Simple framework to calculate if an MBA pays off for YOU.
              1. The 90-Day Prep Calendar — Week-by-week study plan for CAT/XAT/NMAT.
                1. Profile Building Secrets — What top B-schools actually look for (beyond percentiles).
                  1. The Salary Negotiation Script — How to negotiate pre-MBA salary and post-MBA offers.
                    1. LinkedIn Before B-School — How to build a personal brand that gets you noticed by recruiters.
                      1. The Alternate Path — What to do if you decide NOT to do an MBA.

                        2. ### Landing Page / LinkedIn Post Copy (Launch)

                        Post 1: Teaser (Tuesday)

                        I spent 2 years preparing for my MBA.

I made every mistake in the book:
❌ Studied wrong topics first
❌ Ignored profile building until the last month
❌ Picked the wrong specialization because it was "trending"

Then I got into my target B-school.

But I wish someone had handed me a playbook on Day 1.

So I built it.

"The Pre-MBA Game Plan"
→ 18 pages
→ Zero fluff
→ Everything I wish I knew

Dropping it Friday.

Comment "MBA" below and I'll send you the link first.

                        Post 2: Launch (Friday)

                        It's here.

"The Pre-MBA Game Plan"

Inside:
• The honest ROI calculator
• The 90-day prep calendar
• Profile building secrets
• Salary negotiation scripts
• What to do if you skip the MBA

2,400+ people asked for this.

It's free.

How to get it:
1. Comment "PLAYBOOK" below
2. Follow me (so I can DM you)
3. I'll send the link within 24 hours

[PDF cover image]

Limited to first 5,000 downloads.

                        Post 3: Social Proof (Following Monday)

                        2,800 downloads in 72 hours.

The DMs I'm getting:
→ "This saved me 6 months of confusion"
→ "The ROI calculator alone is worth it"
→ "Why don't B-schools teach this?"

If you missed it:

Comment "PLAYBOOK" and follow me.
I'll send you the link.

After 5,000 downloads, this goes behind a paywall.

                        ### LinkedIn DM Script (Auto-Send)

                        Hey [Name]!

Here's your Pre-MBA Game Plan:
[Link]

Quick favor: If you find it useful, a post mentioning what you liked most would mean the world (and help more people find it).

Good luck with your journey!
— Drishti

                        ### Lead Magnet KPI Targets

                        • Downloads Goal: 5,000 in Week 1, 10,000 total by July 30
                          • Follower Conversion: ~40% of downloaders follow (4,000 followers from lead magnet alone)
                            • Profile Visit Spike: 2x–3x normal profile views during launch week

                              • ### Follow-Up Funnel

                              After someone downloads, send:

                              1. Day 1: Thank you + ask what they're struggling with most
                                1. Day 3: Share a relevant LinkedIn post from your archive
                                  1. Day 7: Invite to the "30-Day Professional Growth Challenge"
                                    1. Day 14: Share another free resource (e.g., "The LinkedIn Headline Fixer")

                                      2. Lead Magnet #2: "The Sales Script Vault"

                                      (Alternative / Phase 2 Launch)

                                      ### What's Inside

                                      • 10 proven cold LinkedIn DM scripts (with variations)
                                        • 5 objection-handling scripts (budget, timing, competition)
                                          • The "Discovery Call" question bank (20 questions)
                                            • Follow-up sequence (5 emails / DMs)
                                              • The "Close or Move On" decision framework

                                                • ### Launch Hook

                                                I made 500+ sales calls last year.

I tested 47 different scripts.

These 10 got me a 40% reply rate and closed ₹2Cr+ in deals.

I turned them into "The Sales Script Vault."

Free for the next 72 hours only.

Comment "SCRIPTS" + follow me.